Faculty Details
Dr. Anand Bethapudi
Dean & Professor
Global Business School
Specialization : Marketing & HRM
Biography
Prof. (Dr.) Anand Bethapudi is a visionary academic leader and accomplished scholar with over two decades of distinguished service in higher education, research, and institutional development. Currently, he holds the position of the Dean and Professor at Global Business School, KLH University, Hyderabad. He brings a unique blend of academic excellence, strategic insight, and strong administrative acumen to his role.
Institution Building and Advisory Roles
A seasoned academic entrepreneur, Dr. Anand is adept at fundraising, developing industry-academia partnerships, and establishing research and innovation cells. He is credited with taking the Innovation Cell and International Business Plan competitions at KLH-GBS within a short span. He has advised various companies on strategic research initiatives and has successfully organised a wide array of national and international workshops, seminars, and conferences.
Education
Doctoral Degree
- Ph.D. in Management, Rayalaseema University, Andhra Pradesh
Master's Degree
- MBA (Master of Business Administration), Andhra University
Bachelor's Degree
- B.E. in Electronics and Communication Engineering, Andhra University
- Qualified UGC-NET/JRF
Experience
25 years of experience in teaching and Research, Leadership.
Academic and Teaching Contributions
Dr. Anand is highly respected for his innovative contributions to management education, particularly in the fields of pedagogy and curriculum design. He has taught a diverse range of subjects including Marketing Management, Digital Marketing, Strategy and Innovation, and Human Resource Management, utilizing cutting-edge approaches to teaching and learning.
His research interests encompass customer satisfaction, service quality in the tourism, hospitality, and banking sectors. He has published over 92 research papers, books, and conference proceedings in reputed journals, and has successfully mentored numerous Ph.D. scholars in their research endeavours.
Leadership and Administrative Experience
Dr. Anand has held several prominent academic leadership positions across India, playing a transformative role in institution building and quality enhancement. His previous roles include:
- Dean, ICFAI Business School, Dehradun, Uttarakhand and Raipur, Chhattisgarh
- Director, School of Management, CMR University, Bengaluru
- Professor, Jain University, Bengaluru
- Associate Director, Guru Nanak Institutions, Hyderabad, GITAM University, Hyderabad and National Institute of Tourism and Hospitality Management (Government of India), Hyderabad
At each of these institutions, he has been instrumental in leading faculty teams, driving academic innovation, resolving student issues, and establishing Centres of Excellence.
Contact
Email : dean.gbs@klh.edu.in
Marketing, Human Resource Management, Tourism, Hospitality, Banking Sectors
Marketing Management, HRM, Digital Marketing
Published Research papers in international journals, Books, book chapters and conferences proceedings
Organized 100+ Workshops, Seminars, Conferences
Published 80 Research Papers, Book Chapters and Conference Proceedings
Patents : 4
Dr. Anand has received numerous awards and accolades from universities, government bodies, and professional organisations for his academic contributions, leadership, and research excellence. He is featured in television interviews, academic magazines, and peer-reviewed journals, reflecting his thought leadership and influence in management education.
Dr. Anand’s academic influence extends globally. He was honoured with a prestigious Postdoctoral Fellowship at the University of South Carolina, USA, and received the prestigious Japanese Fellowship sponsored by Mitsubishi. He has represented India on international platforms, notably presenting his research on “The Role of ICT in the Tourism Industry” at USM University, Penang, Malaysia.
He has delivered expert lectures at over 90 universities across India and abroad, fostering global academic collaboration and knowledge exchange.