Faculty Details
Dr. G. Radha Krishna
Professor, Director Academics
Department of Business Administration
Specialization: Business Management
Biography
Dr. G. Radha Krishna is an experienced professor with a demonstrated history of working in the education management industry. He is a robust education professional, possessing a BE in Electronics and Communication, MBA, and PhD in Management specialized in Marketing from Osmania University. He possesses expertise in Analytical Skills, Leadership, Team Building, Market Research, and Mentoring. He has worked for various nationally reputed institutes such as BITS, Pilani and TAPMI. He also worked as Area Coordinator, Marketing Strategy Department and Associate Professor at IBS Hyderabad for 12 years. He published around 44 articles and research papers in various National and International Journals. He is a recognized PhD supervisor guiding students in Osmania University, Hyderabad and also a DAC member (Doctoral Academic Committee Member) guiding students for IFHE University. He edited 15 books in the area of marketing. He has written 6 case studies, one of them is published in ECCH, European Case Clearing House. His area of expertise lies in teaching business simulation pedagogies. He has also presented 20 papers in various National and International Conferences. He is also a resource person for MDPs and FDPs for different B-schools.
Education
Doctoral Degree
- Ph.D
Master Degree
- M.B.A
Under Graduation
- BE
Experience
32 years of work experience
Contact
Email : gajulapallyrk@klh.edu.in
His areas of interests in Teaching and Research includes, Consumer Behavior particularly Digital Media Consumption, Advertising, Services Marketing, Sales and Distribution, Strategy Management and Online Marketing.
Business Simulation Pedagogies
Article Journals - 44
International Journals – 5
Case Studies - 6
National and International Conferences – 20
Workshop and Seminars - 20
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He wrote the following books:
- Tourism: Promotional Perspectives & Issues
- Indian Food Processing Industry: Some Perspectives
- Consumer Behavior: Approaches and Applications (Marketing Series)
- Dubai Economy: Insights (Economy Series)
- Rendezvous with Ritz : Dilemma of Buying the Right Car
- Marketing Management: Indian Cases