Faculty Details
Dr. Sarath Simha Bhattaru
Associate Professor, Placement Coordinator
Department of Business Administration
Specialization : Marketing
Biography
Dr. Sarath Simha Bhattaru is an Associate Professor in the Department of MBA at KLH-Global Business School, KL Deemed to be University, Hyderabad. He recently completed the prestigious Executive Programme in Digital Marketing conducted by the Indian Institute of Management (IIM) Indore in 2024. Additionally, he qualified the Telangana State Eligibility Test (TG-SET) in Management in the same year. Dr. Bhattaru holds a Ph.D. in Marketing Management from Acharya Nagarjuna University in 2023, and earned his AP-SET qualification in Management from Andhra University in 2019. With nearly 16 years of diverse experience spanning teaching, industry, and research, he has made significant contributions to academia and practice. He has published 18 research articles in national and international journals and conferences, indexed in ABDC, SCOPUS, Web of Science, and UGC CARE. As a continuous learner, he has completed five certification courses through platforms like NPTEL and Udemy. In his academic journey, Dr. Bhattaru has guided and mentored numerous MBA students, helping them implement various quality projects. Currently, he is supervising five Ph.D. scholars, further demonstrating his commitment to fostering research excellence. He is also the author of three books in the domains of Marketing and Human Resources. As a reviewer for the Asian Journal of Economics, Business, and Accounting, he contributes to maintaining academic rigor in research publications. Notably, he received an ICSSR grant of ₹8 lakhs for organizing a two-week Capacity Building Program (CBP) for young social science faculty. His research interests encompass Customer Experience Management, Consumer Behavior, and Market Research, and he actively shares his expertise with industry and academia through consultations, projects, and guest lectures.
Education
Doctoral Degree
- Ph.D in Marketing Management, Acharya Nagarjuna University
Master Degree
- M.B.A
- Executive Program in Digital Marketing IIM-Indore
Experience
15 years of experience in teaching, industry, and research
Contact
Email : sarath.simha@klh.edu.in
Digital Consumer Behaviour, Consumer Behaviour, Customer Relationship Management, Marketing Research
Marketing Management,Digital Marketing,Consumer Behaviour,Retail Management,Promotion and distribution Management,Product and Brand management,Services Marketing,Customer Relationship Management
Scopus-03, web of science-03, ABDC-C-01, UGC Care-09, Conferences-10, Books-03, Book Chapters-01, Patents-01
Workshop and Seminars - 20
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Digital Marketing certification from Google