Faculty Details
Dr. B. Viswanath
Associate Professor, SIP Coordinator
Department of Business Administration
Specialization: Marketing
Biography
Passionate marketer and new product launch specialist with cross-functional experience in strategy, portfolio management, Allianz, and SCM. Four-time Biocodex Global Marketing Award winner and recipient of multiple internal awards. With 25 years in the Indian pharmaceutical industry, my career includes sales roles at Sanofi Pasteur and nearly two decades in marketing at BE, Dr. Reddy's, Shield Healthcare, and MSN Labs. Proven track record in Pediatrics, pulmonology, ENT, gastroenterology, Pancreatology, diabetology, and vaccines. Managed major brands like Econorm and Combihale; launched Protectis and Kidrich D3. Mentored seven successful brand managers. Completed a PhD from ICFAI University on physicians' prescribing behavior. Now focused on academic research and talent development in healthcare and beyond.
Education
Doctoral Degree
- Ph.D from ICFAI University on physicians' prescribing behavior
Experience
25 year's of Experience in industry
Contact
Email : viswanath.b@klh.edu.in
Physician’s Prescribing behavior,Mindfulness & Psychology,Probiotics,Digital Marketing
Brand and Marketing Management,Design Thinking & innovation,Business Model Generation,Digital Marketing,Probiotics,Yoga
Scopus - 1, Pubmed - 1, UGC care - 6
Workshop and Seminars - 15
Best Product Manager Award 2009, 2010,Best Group Product Manager & Runner Up GPM 2011 and 2012,BEST GTM award in 2013,Best Division of the year 2015,Best New Product Launch Award 2017,Biocodex Global Marketing Award winner 2009,2010,2012,2013,Successful identification and launch of 5 New Brands in Pediatrics,Played a Pivotal role in the revival of Respiratory TA into +ve P&L,Stabilized the Hepatology Portfolio.
FDPs - 5
Global Certifications - 2